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Laureus

A multi-year editorial design project creating a clean, engaging annual review that communicates impact, storytelling, and brand consistency across a digital-first platform.

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THE PROJECT

The Laureus Annual Review is a comprehensive publication designed to communicate the organisation’s global impact, initiatives, and achievements.

Over several years, I was responsible for the design and layout of the review, evolving the visual approach annually while maintaining consistency with the Laureus brand.

THE APPROACH

The focus was on creating a structured and engaging reading experience that balances storytelling with clarity.

  • Developed clean, modern layout systems

  • Designed for both digital and on-screen reading

  • Used strong typographic hierarchy to guide the reader

  • Integrated imagery and infographics to enhance understanding

  • Maintained consistency while allowing for yearly evolution

The aim was to present complex information in a way that is accessible, engaging, and visually compelling.

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THE SCOPE

  • Annual Review Design (multi-year project)

  • Editorial Layout & Typography

  • Visual Hierarchy & Structure

  • Infographic Design

  • Digital Publication Design

A long-term design project requiring consistency, adaptability, and attention to detail.

  • Event Collateral

    • Tickets

    • Promotional materials

    • Stickers & merchandise

  • Digital & Social Campaign Design


A fully integrated, multi-channel design system

THE OUTCOME

  • A polished and engaging publication that effectively communicates Laureus’ global impact, while maintaining a strong and consistent visual identity.

  • The design supports both storytelling and data presentation, creating a balanced and accessible reading experience.

WHAT I DID

  • Editorial Design

  • Layout & Typography

  • Infographic Design

  • Digital Publication Design

  • Art Direction

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